A client based in Bristol (United Kingdom) requested to redesign their website and introduce new features. I had to create a prototype and skeleton for the robotics company that has released a robot/toy, which can be managed with an app and bluetooth.
Since it’s a new niche, I wasn’t able to conduct competitor analysis. Robots itself is not something that doesn’t exist, but gaming robot, is interactive product, that enters the world with the new perspective of technology. After analyzing my product I’ve started creating paper prototypes and site navigation, to feel how webpage suppose to look like.
After analysing my target group and prioritizing business goals I came up with a few possible proposals. We need to fill lack of communication when it comes to interactive website and make easy, understandable, innovative web application for the customers.
I have made some changes on the first, home page, that would reflect MekaMon identity. On the original page we have two adults. They are ready to enter the battle and on the new redesigned page I implementing a bit different message. It’s less text, we have more visuals and interaction, from the first moment we enter the site. Instantly we can recognize this robot and watch a short video about it. There is a blue colored button: buy today just after the slogan. It represents trust, intelligence and confidence. There can be a few more color combinations when it comes to buy button.